🌟 Meet Sofie (She/Her), Founder, Creative Director, and CEO 🌟

As the driving force behind Virtue Valour, I am passionate about creating a space where every individual feels seen, celebrated, and empowered. While I originally stumbled into leather work somewhere around 2016, it was really the image of a body in a harness that kept me here. I've dedicated myself to finding material innovations to bring fresh designs that go beyond fashion and the binary- it is a movement toward self-love and acceptance.

My journey to launching Virtue & Valour stems from a deeply personal place. I grew up as a chunky kid with a deep desire for colour and fashion which was not commercially available. This ignited a fire within me to challenge conventional beauty standards and create a platform where all bodies are not only accepted but celebrated. These are harnesses for every body. 

At Virtue Valour, I believe that true beauty radiates from within, and our clothing is designed to amplify that inner light. Every piece is infused with a blend of badass style, quality, and inclusivity, reflecting my commitment to authenticity and empowerment. I am endlessly fascinated by bodies and creating lines that accentuate every body. 

Join me on this journey toward self-discovery, self-love, and unapologetic self-expression. Together, let's redefine beauty and rewrite the rules. Welcome to Virtue & Valour—where every body is a masterpiece.

With love and gratitude,

Sofie